Paris, 2003. A gang of friends dream of driving their bikes without losing their style or endangering their safety. As they are technologically literate, the idea comes to them of mixing cotton and technical fibres to create the material for the toughest jeans in the world. This is how l’Armalith® and the ESQUAD® brand came into being. To prove the quality of their fabric, ESQUAD® became associated with two celebrated stunt-men. Together they dangle a Hummer® 4-wheel drive from a pair of jeans and contrive a motorbike fall at 100 km/h. The fabric holds up and ESQUAD® finds its place in the mythology of denim by creating the toughest jeans in the world. Nowadays the ESQUAD® laboratories are creating new collections in the premium denims market and clothing made from avant-garde materials.